Product App
Creating a Feature
Workflow: Creating a Product Feature
Overview
This guide walks you through the complete process of defining, planning, and tracking a new product feature using the Product App. You will create a goal to measure success, add an initiative to your roadmap, and link projects for execution tracking.
Time Required: 15-20 minutes Skill Level: Intermediate
Prerequisites
Before starting this workflow, ensure you have:
- An existing product in the Product App
- Contributor or Owner role for the product
- Access to the Projects App (for linking projects)
- Clear understanding of the feature you want to create
Workflow Steps
Step 1: Define the Feature Goal
Start by creating a strategic goal that defines what success looks like for this feature.
- Navigate to your product detail view
- Click the Goals tab
- Click the Add Goal button

- Fill in the goal details:
| Field | Example Value |
|---|---|
| Title | Launch Mobile App v2.0 |
| Description | Redesigned mobile experience with improved onboarding and performance |
| Category | Growth |
| Priority | High |
| Status | Not Started |
| Due Date | 2026-Q3 |
- Click Save to create the goal
Step 2: Add Success Metrics
Attach measurable metrics to track feature success.
- Open the goal you just created
- Click Add Metric

- Create 2-3 key metrics:
Metric 1: User Adoption
| Field | Value |
|---|---|
| Name | Mobile App Downloads |
| Type | Count |
| Start Value | 0 |
| Target Value | 50,000 |
| Current Value | 0 |
Metric 2: User Satisfaction
| Field | Value |
|---|---|
| Name | App Store Rating |
| Type | Custom |
| Unit | stars |
| Start Value | 3.5 |
| Target Value | 4.5 |
| Current Value | 3.5 |
Metric 3: Performance
| Field | Value |
|---|---|
| Name | App Load Time |
| Type | Custom |
| Unit | seconds |
| Start Value | 4.0 |
| Target Value | 1.5 |
| Current Value | 4.0 |
- Save each metric
Step 3: Create the Roadmap Initiative
Add the feature to your product roadmap.
- Navigate to the Roadmap tab
- Click Add Initiative or click the + button in the target quarter column

- Fill in the initiative details:
| Field | Value |
|---|---|
| Name | Mobile App v2.0 Redesign |
| Description | Complete redesign of mobile app with new onboarding flow, performance improvements, and updated UI |
| Quarter | Q2 2026 |
| Status | Planned |
| Priority | High |
| Color | Blue (or your team's color convention) |
- Click Save to create the initiative
Step 4: Plan with Child Goals (Optional)
Break down the main goal into smaller, actionable key results.
- Return to the Goals tab
- Click Add Goal again
- Select the parent goal you created in Step 1
Create child goals for each major component:
Child Goal 1: New Onboarding Flow
| Field | Value |
|---|---|
| Title | Implement New Onboarding Flow |
| Parent Goal | Launch Mobile App v2.0 |
| Category | Growth |
| Priority | High |
Child Goal 2: Performance Optimization
| Field | Value |
|---|---|
| Title | Optimize App Performance |
| Parent Goal | Launch Mobile App v2.0 |
| Category | Quality |
| Priority | High |
Child Goal 3: UI Refresh
| Field | Value |
|---|---|
| Title | Refresh Mobile UI Design |
| Parent Goal | Launch Mobile App v2.0 |
| Category | Quality |
| Priority | Medium |
Step 5: Link Projects for Execution
Connect the initiative to execution projects.
- Navigate back to the Roadmap tab
- Click on your initiative card to open details
- Click Link Project

- Search for existing projects or create new ones:
| Project | Relationship |
|---|---|
| Mobile App Frontend Redesign | Implements |
| Performance Optimization Sprint | Supports |
| User Research: Onboarding | Supports |
- Repeat for each related project
Step 6: Assign Team Responsibilities
Define who is responsible for the feature.
- Navigate to the Team tab
- If not already added, add relevant team members
- Switch to RACI View

Create a RACI area for this feature:
- Click Add Area
- Name: "Mobile App v2.0"
Assign RACI roles:
| Team Member | Role |
|---|---|
| Product Manager | A (Accountable) |
| Tech Lead | R (Responsible) |
| Design Lead | R (Responsible) |
| Engineering Team | C (Consulted) |
| Stakeholders | I (Informed) |
Step 7: Track Progress
As work progresses, update the tracking elements.
Update Goal Progress
- Go to Goals tab
- Click on your feature goal
- Update metric current values as progress is made
- Update goal status as appropriate:
- Not Started -> In Progress (when work begins)
- In Progress -> On Track (if progressing well)
- In Progress -> At Risk (if behind schedule)
- On Track -> Complete (when delivered)
Move Initiative Through Statuses
- Go to Roadmap tab
- Drag the initiative card:
- Backlog -> Planned (when scheduled)
- Planned -> In Progress (when started)
- In Progress -> Done (when complete)
Or use the Kanban View for easy status-based management.
Expected Results
After completing this workflow, you should have:
- A strategic goal with success metrics tied to your feature
- An initiative on your product roadmap scheduled for a specific quarter
- Child goals breaking down the work (optional)
- Linked projects connecting strategy to execution
- RACI assignments clarifying team responsibilities
- A clear tracking mechanism for monitoring progress

Verifying Your Work
Check that everything is properly connected:
- Goals Tab: Your feature goal appears with metrics and child goals nested below
- Roadmap Tab: Your initiative appears in the correct quarter with linked projects visible
- Team Tab: RACI area shows clear accountability assignments
- Activity Tab: Creation events are logged for all new items
Troubleshooting
Issue: Goal not appearing in hierarchy
Solution: Ensure you selected the correct parent goal when creating child goals. Edit the child goal to update the parent if needed.
Issue: Initiative not linking to projects
Solution: Verify that projects exist in the Projects App and belong to the same organization. If the project list is empty, create the projects first.
Issue: RACI warnings persist
Solution: Each RACI area needs exactly one Accountable person and at least one Responsible person. Review assignments in the matrix.
Related Workflows
- Managing Goal Progress - Detailed guide on updating and tracking goals
- Planning a Product Roadmap - Comprehensive roadmap planning guide
- Setting Up Team RACI - Complete RACI configuration guide
Tips for Success
- Start with the goal: Always define success criteria before planning execution
- Keep metrics measurable: Use specific, quantifiable targets
- Link everything: Connect goals, initiatives, and projects for full traceability
- Update regularly: Keep progress current for accurate health indicators
- Communicate via activity: Use the activity feed to understand what changed and when