Status: [ ] Not Started | [ ] In Progress | [ ] Complete | [ ] Approved
This document defines the product vision, target users, and core value proposition. Complete this document during the Global Setup phase before creating any feature specifications.
Product Vision
Mission Statement
[TODO: Define the product mission statement]
Vision Statement
[TODO: Define the product vision statement]
Target Users
Primary Personas
Persona 1: [Name]
| Attribute | Description |
|---|
| Role | [TODO] |
| Goals | [TODO] |
| Pain Points | [TODO] |
| Technical Level | [TODO] |
| Usage Context | [TODO] |
Persona 2: [Name]
| Attribute | Description |
|---|
| Role | [TODO] |
| Goals | [TODO] |
| Pain Points | [TODO] |
| Technical Level | [TODO] |
| Usage Context | [TODO] |
User Journey
[TODO: Define key user journey stages]
Core Features
Feature Categories
| Category | Features | Priority |
|---|
| [TODO] | [TODO] | [TODO] |
| [TODO] | [TODO] | [TODO] |
| [TODO] | [TODO] | [TODO] |
Must-Have Features (MVP)
- [TODO]
- [TODO]
- [TODO]
Nice-to-Have Features
- [TODO]
- [TODO]
- [TODO]
Value Proposition
Unique Value
[TODO: Define the unique value proposition]
Competitive Positioning
| Competitor | Their Strength | Our Differentiation |
|---|
| [TODO] | [TODO] | [TODO] |
| [TODO] | [TODO] | [TODO] |
Success Metrics
| Metric | Target | Measurement Method |
|---|
| [TODO] | [TODO] | [TODO] |
| [TODO] | [TODO] | [TODO] |
| [TODO] | [TODO] | [TODO] |
Success Criteria for MVP
- [ ] [TODO: Define MVP success criterion 1]
- [ ] [TODO: Define MVP success criterion 2]
- [ ] [TODO: Define MVP success criterion 3]
Constraints and Assumptions
Constraints
Assumptions
Approval
| Role | Name | Date | Signature |
|---|
| Product Owner | | | |
| Technical Lead | | | |
| Stakeholder | | | |
Last Updated: [Date] Document Owner: [Name]